When it comes to social media and fashion, Lime Crime and its fantastically original founder Doe Deere are beginning to dominate by attracting over 2 million followers to the popular social media outlet. That size of a following makes them one of the more powerful forces in the fashion world and it is because of the innovation and originality of the approach they take to connect with clients all over the world that sets them apart. Doe Deere has made a career out of ignoring and contradicting the conventions of fashion and doing her own thing which has developed a loyal following that enjoy wearing bright colors that defy convention.
Lime Crime has risen to the top of the social media world by storm because they have remembered the number one rule of the medium and that is to be social. When you include followers and their contributions to hair, makeup and outfits and share their look then those followers are going to develop a loyalty to the brand and Doe Deere becomes more and more relevant. They connect with people that enjoy Lime Crime make up and the vibe that they emit. Most companies miss the point of social media by using it as another opportunity to push their products. That’s a mistake that many companies make, but one that Lime Crime sidesteps and engages with followers.
It has been eight years since Doe Deere started her upstart make up empire that has taken the fashion and style that she loves and presented it onto the canvas of the world as Lime Crime cosmetics. She constantly is able to stay ahead of the curve by relying on her lifetime of love for color and creating clothes and accessories that are colorful. It seems like she has an unfair advantage over the competition because she loves the creative process and shares her work with Instagram photos, which are a part of the reason why they have exploded on the Instagram platform. Her legions of unicorns are willing followers and participants in copying and developing her unique sense of style.
Engaging her followers is the secret of Lime Crime’s Instagram success. They do a great job of featuring posts by followers and fans. They republish them with a company hash tag and that automatically posts them to Twitter and the “featured looks” get a chance to go viral. The individuality of their artwork, hair, nail artwork or use of lipstick can be shared and copied with the rest of the world. The community that creates this connection with people is going to be successful and continue to grow.
There is an instant feedback that social media provides and it is showing that Lime Crime and their fearless campaign to be original and connect with their followers is a great way to build a following that will be loyal and become buyers. This makes Doe Deere and Lime Crime a force to be reckoned with in the fashion world, in social media and anywhere else they choose to venture.
Follow Doe Deere on Instagram.