Jose Borghi of Mullen Lowe on Marketing

The old maxim “advertising is the soul of business” seems to be gaining a companion: “content is the soul of business.” Every day that passes, more and more companies become adept at content marketing, accompanied by her partner, inbound marketing at Going with headquarters to the pot, entrepreneurs expect to get results quickly, as if the strategy itself was the solution to their problems. But let’s remain calm. First, what is content marketing and inbound marketing?

According to José Borghi , CEO of Mullen Lowe Brazil, former Borghi Lowe, inbound marketing is a strategy to attract audiences by delivering a material to help solve their problems, ie, delivering relevant content. It is through this commitment that the brand gains authority in the market and customer trust. In turn, content marketing enters this process with the construction of relevant material.

If all goes well, the customer makes a purchase, or contract service, says José Borghi. OX of the question here, is the development of the strategy. Excited about the novelty and the possibility of getting more customers, many companies end up making a strategy that is poorly planned and done in a hurry. Some content marketing concepts spread wrongly, lead to an alleged instant solution, says the publicist Mullen Lowe Brazil, former Borghi Lowe . Some of them are:

“Look smart. It is clear that the company will publish on your website or blog intelligent work with original content ensuring that it is applicable in all social networks, that the brand will earn points,” comments José Borghi. But in content marketing strategy, it is not enough. There needs to be a plan that goes far beyond an interesting content. We need SEO optimization, the buyer persona study, buying journey, etc. Find that only a published text will be the salvation of the country, may end up being disappointing, reinforces Jose Borghi, President of Mullen Lowe Brazil.

Be useful. In fact, this is one of the main pillars of content marketing and advertising. But do not just offer useful content considered without knowing who the reader and what is really useful to him. What you need to ask is: who you are writing? At what time of the journey is the consumer in at that stage? It is no use to present the testimony of a satisfied customer, for example, talking about the benefits of having purchased a product, whether the consumer is still starting to research about what exists in the market.

Today’s consumer is well informed before they buy anything. In this case, what the company needs to provide is information, not evidence – emphasizes the CEO of Mullen Lowe Brazil.

At the height of social networks, it is clear that the company and its contents cannot be ignored. Disclose the material in different areas is critical. But if social networks are not selected and studied, the broadcast material will fall into the content of turmoil that people receive on a daily basis and for which no interest. In addition, the advertising of Mullen Lowe Brazil recalls that being present is not just posting stuff and go. You have to participate. If readers say, we need to respond to comments, be really present.

If the content and inbound marketing strategies are followed, it is quite possible that the entrepreneur will not see the expected results. If this strategy at some point seemed to be an easy solution, you need to rethink. It requires preparation and patience.

Choose Any One Of The Great FreedomPop Phone Plans

Although FreedomPop is offering a free cell phone plan to everyone, some don’t feel that they can stick with the free plan because they may not have enough talk time or text messages. Data usage is also a concern for those who don’t want the free service, but they can still utilize the services that FreedomPop is offering for a great price. Starting with the free plan, those that want to know more about it can always check out any FreedomPop review before going to the website, or ask a retailer for more information. Anyone who wants a FreedomPop plan must have a CDMA phone from Sprint or and unlocked GSM phone.

The GSM phone will take the FreedomPop sim card, which has to be purchased online and shipped to the person ordering it. After the Sim card is received, it’s inserted into the GSM phone to begin using service after FreedomPop has activated the sim card. Those that have the free cell phone plan will be able to get 200 minutes of talk time, 500 text messages, and now, 200 MB of data is offered for free. Anyone who wants to up their data to 700 MB should add 10 FreedomPop friends to their account, and they’ll get additional data.

Anyone who does not want the free cell phone plan can get a paid plan, which varies in price. The paid plan will give additional data, minutes, and text messages, and this is all for a small fee every month. Those that are about to go over their data limit will get a warning once they are within 100 MB of depleting their data, and they can keep their automatic top up on, or they can choose to pay for extra data when they need it.

It’s always a good idea to use Wi-Fi service whenever a person is on the free plan from FreedomPop if they want to get additional data for their phone. Those who don’t want the free plan or a paid plan can go to the unlimited plan, which gives them all the services they need. There is no need to worry about anything on the unlimited plan, except those who need more than one gigabyte of 4G LTE data may want to connect with their Wi-Fi service if they have it at home or another Wi-Fi service to get 4G LTE speeds on the Internet at all times.

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Geoffrey cone gives a befitting response to foreign trusts feature

Thanks to new banking laws introduced in 2006, foreign trusts in New Zealand are subject to strict rules. Trustees now have to submit records to the Inland Revenue Department (IRD). The Foreign Trust Disclosure Form is one of the key documents required. The IRD also requires the details of the trust, including the trust deed, settlements, and financial records.

Michael Cullen is credited with the new tax rules in this area, which were introduced in 2006. Under the new rules, a New Zealand resident trustee belonging to a foreign trust must submit a Foreign Trust Disclosure form (IR607). Additionally, he or she must keep financial records and other documents for tax purposes.

These comprise of the trust deed, particulars of settlements and distributions (containing the name and address of the recipient), and particulars of assets and liabilities of the trust as well as the funds received and spent by the trustee. If the trust features a business, then the trustee should keep all the accounting records. All these records must be recorded in English and available in New Zealand or else heavy penalties may be imposed. The world standard money laundering legislation that was enacted in 2011 serves to enforce these new rules.

In 1999, he established his practice, the Cone Marshall Limited in New Zealand. The firm gives services on foreign trust, tax planning, succession, and structuring. The company also provides advice on management of trust and trustee through its affiliate company, the New Zealand Trust Corporation. The firm has its location on the Level 3, 18 Stanley Street Parnell 1052 with 11 to 50 employees.

Mr. Cone, however, attributed to the rise of foreign trusts to the safety and stability of the judicial and legal profession structure in the country. “New Zealand has a global reputation for being a safe place to base one’s assets.” Mr. Cone said.

He went ahead to praise trustees in the form of trust lawyers and accountants for maintaining the country’s image in regards to international trusts. Mr. Cone added, “Trustees who handle foreign trusts on behalf of international clients have helped enhance New Zealand’s reputation in the OECD and among taxation experts globally.”

Some of the records to be stored for tax purposes included trust deeds, information on trust assets and liabilities, trustee expenditures as well as account details after every business transaction. In addition, the rule insisted that all the records need to be stored in NZ and must be submitted in English. The law stipulated that failure to follow this rule resulted in hefty penalties.

Handy Does It All And Does It Well

Apps exist for a variety of services and functions. Scores of apps serve no purpose other than to allow the user to engage in leisure-time activities. Other apps serve important purposes. The Handy app allows anyone in need of home cleaning or maintenance work to book a fantastic freelancer at a fantastic price. And yes, the user can pay for the service right on a smartphone.

Millions of people are paying millions of dollars to use the Handy app. They are quite pleased with what it can do. The Handy company has also pleased investors and done so greatly. $50 million in venture capital has been directed to the company. The money is being used quite well. Handy is expanding all over the globe while its competitors crumble. One of Handy’s main competitors invested a tremendous amount of money into an innovative advertising campaign. The money was not exactly well spent. The competitor went, as the saying goes, belly up.

Handy is doing a lot better. According to Realestatetechnews, the company is worth about $500 million. That number is sure to increase because Handy keeps adding new services, affiliating with more freelancers, opening new offices, and just flat out succeeding with all its endeavors.

Handy is based out of New York and is the brainchild of two entrepreneurs who came up with a simple idea. They would connect home cleaning professionals with people in need of home cleaning work. Both service provider and customer had issues with the standard home cleaning companies who traditionally provide these services. Clients don’t like poor customer service and high fees. Freelancers do not like low pay and poor treatment. Handy allows the two parties to connect with a much easier and friendlier middleman. Millions of bookings have resulted. Handy is redefining the home services industry in a phenomenal way.

The company has only been around since 2012. The fast growth of the massively successful startup truly is remarkable. Handy CEO Oisin Hanrahan — also a co-founder — truly should be proud of the business he has managed. Startups are not exactly known for succeeding. The vast majority fold up shop within three years. Handy is doing extremely well and is approaching its fifth year in operation.

The future looks like it is going to be kind to Handy. People do want their homes cleaned, their furniture delivered, and various retail store products assembled. Handy has access to the best people capable of handling those duties.



Hedge Fund Giant George Soros Is Preparing For Another Global Recession

George Soros, the philanthropist, and Hall of Fame hedge fund investor, has been warning the world that another crippling recession is the making. The signs of another global recession are hard to ignore, according to the multi-billionaire. Europe’s economy is in bad shape thanks to an enormous amount of debt, the migration crisis, and the European Union. The EU is not a united group, according to Soros. Soros has been vocal about China’s economic issues on, and he believes the Chinese are going to be the main force that pushes the rest of the world into a recession that will rival the 2008 meltdown.

For the most part, the Hungarian-born philanthropist is focused on his foundations that stretch around the globe and promotes the open society concept, but he still has time to manage his $24 billion fortune. It looks like he is making some changes in how that fortune is going to work for him this year. The legendary George Soros hedge fund’s value dropped by $3.5 billion the first three months of 2016, and Soros is making adjustments that include a 1.05 million share investment in the SPDR Gold Trust. Soros also took a stake in Barrick Gold Corporation which is the world’s largest producer of gold.

The interesting fact about the Soros Fund is that George gave all the investors their money back five years ago, and now, the fund only invests Soros money. George Soros is the only investor in the Soros hedge fund, and he wants to keep it that way. It appears Soros is ahead of the investment curve once again. According to, the value of gold went up by 16 percent in the first three months of 2016. That’s the biggest value jump in any quarter since 1986. Barrick’s shares doubled in value in the first quarter of 2016.

George Soros is selling stocks like Dow Chemical and Delta Airlines and reinvesting that money in gold, and he has also been vocal about his plan to short-sell the Chinese yuan. Soros made a name for himself in the investment world when he decided to short the pound sterling in 1992. That bet paid off big-time for Soros. He made more than $1.4 billion when his fund made $7 billion when the British devalued the pound sterling. The art of short-selling became popular thanks to Soros. In fact, many of his investment tactics have been copied by other hedge fund managers because they work.

The truth is, George Soros knows what he’s talking about when it comes to the economic health of the world and the United States. Another Soros prediction is, the U.S. economy is slowing down, and it is in danger of going into a contraction mode in 2017. 

Stephen Murray Was a Captain of Finance

Stephen Murray is best remembered as the former president, CEO, and founding partner of CCMP Capital. He served as president and CEO of the company until leaving in early 2015 due to health concerns. His storied rise with the company began in 1989 when it was then known as Chase Capital Partners, one of the biggest private equity firms in the world.

Murray was only 52 when his health concerns led to his stepping down as president and CEO of CCMP Capital and he passed away only two months afterward.  Learn more about Stephen Murray CCMP Capital: and

Stephen Murray began his career by earning a bachelor’s degree in economics from Boston College then an MBA from Columbia Business School before getting into private equity. He began as a credit trainee with Manufacturers Hanover where he would later become vice-president of lending. When Manufacturers Hanover was acquired by JPMorgan in 2000, Murray was promoted to lead their buyout operations.

Later, as president and CEO of CCMP Capital he would lead the firm in staking out independently from the JPMorgan brand. Murray quickly allayed skepticism of whether the firm would succeed without financial backing from JPMorgan or without its brand recognition. CCMP Capital was able to raise $3.4 billion in its first fundraising campaign outside of JPMorgan with 80% of the funding coming from outside investors.  Read more: CCMP’s Murray dead at 52 and This Old Thing? Private Equity Honcho Drops Little Place Uptown for $11M

Stephen Murray was also active in helping build and improve other businesses as part of CCMP Capital investments, sitting on the board of companies like AMC Entertainment, Cabela’s, Aramark, Crestcom International, Ollie’s Bargain Outlet, and Strongwood Insurance Holdings, among many others.

Additionally, Stephen Murray parlayed his business success into supporting local non-profits like the Stamford Museum and the Food Bank of Lower Fairfield Country through charitable contributions, as well as hosting fundraising events and serving as a chairman for the Make-A-Wish Foundation of Metro New York. He would also give back to his alma mater, Boston College, by serving as its vice-chairman of the board of trustees.

Jessica Boskoff the Amazing Designer and Event Planner

Jessica Boskoff is the founder of Twenty Three Layers. In an interview, Jessica explains that she is always inspired by creative and artful styles that she discovers daily in the wedding industry. Her favorite designers are color-lovers at heart. She likes them because they love texture and contrast. She says that they are never afraid of infusing fun in all their designs.

If you are a lover of color and love designers who break tradition by embracing the modern and playful style then this article will excite you. When you just look at her floral you clearly see her love and amazing eye for design and her beautiful way of styling.

Recently, the stylish designer designed this shoot. She said that they decided to come up with a styled shoot as a way of celebrating their brand’s new look. According to Jessica, they were lucky to have one of their favorite photographers Vanessa Tierney to capture the wonderful moments. Jessica says that she wanted to have some fun by adding a layer of style to their brand. She uses vibrant colors, stylish props and sweet treats.

When Jessica was asked about the colors that she loves most she said that she loves blush things, aqua and mint. It is for that reason that she had to incorporate pastels into the shoot. There were colorful pillows, beautiful desserts and fun décor during the shoot. They all added a feeling of playfulness and whimsy that Jessica really loves. During the interview, she said that she cannot get enough of the shoot.

The touch of pink peonies and the darling cupcakes was out if this world. During the interview, Jessica explained that being is a designer she is able to express what she feels through styling. According to her, designing is amazing. Jessica explained that she likes working in her own creative space since it allows her to what she loves. She considers that applicable various aspects of her life including entertaining family and friends and events planning.

Jessica loves inspiration. Twenty Three Layers is an event planning and design firm that operates in New York. Thus, if you are in need of an event planner in NYC, do not hesitate to hire her services. You can follow Jessica on Instagram.

Lime Crime Finds Unbelievable Success on Instagram


When it comes to social media and fashion, Lime Crime and its fantastically original founder Doe Deere are beginning to dominate by attracting over 2 million followers to the popular social media outlet. That size of a following makes them one of the more powerful forces in the fashion world and it is because of the innovation and originality of the approach they take to connect with clients all over the world that sets them apart. Doe Deere has made a career out of ignoring and contradicting the conventions of fashion and doing her own thing which has developed a loyal following that enjoy wearing bright colors that defy convention.

Lime Crime has risen to the top of the social media world by storm because they have remembered the number one rule of the medium and that is to be social. When you include followers and their contributions to hair, makeup and outfits and share their look then those followers are going to develop a loyalty to the brand and Doe Deere becomes more and more relevant. They connect with people that enjoy Lime Crime make up and the vibe that they emit. Most companies miss the point of social media by using it as another opportunity to push their products. That’s a mistake that many companies make, but one that Lime Crime sidesteps and engages with followers.

It has been eight years since Doe Deere started her upstart make up empire that has taken the fashion and style that she loves and presented it onto the canvas of the world as Lime Crime cosmetics. She constantly is able to stay ahead of the curve by relying on her lifetime of love for color and creating clothes and accessories that are colorful. It seems like she has an unfair advantage over the competition because she loves the creative process and shares her work with Instagram photos, which are a part of the reason why they have exploded on the Instagram platform. Her legions of unicorns are willing followers and participants in copying and developing her unique sense of style.

Engaging her followers is the secret of Lime Crime’s Instagram success. They do a great job of featuring posts by followers and fans. They republish them with a company hash tag and that automatically posts them to Twitter and the “featured looks” get a chance to go viral. The individuality of their artwork, hair, nail artwork or use of lipstick can be shared and copied with the rest of the world. The community that creates this connection with people is going to be successful and continue to grow.

There is an instant feedback that social media provides and it is showing that Lime Crime and their fearless campaign to be original and connect with their followers is a great way to build a following that will be loyal and become buyers. This makes Doe Deere and Lime Crime a force to be reckoned with in the fashion world, in social media and anywhere else they choose to venture.

Follow Doe Deere on Instagram.

Qnet Charitable Outreach

It always stands out when a very large and successful company still takes time and resources to give back to communities in need. Qnet, a leading e-commerce company, has been donating time and money to help those in less fortunate situations. Most recently, Qnet made a public announcement of their donation of Rs. 75 Lakhs to help the victims of the Chennai flood. This announcement was made at IIFA Utsavam, an awards ceremony to recognize film talent from Southern India. It is the first festival to do just that. The donation is going directly to the Tamil Nadu Chief Minister’s Relief Fund, which will work directly with the relief victims. 

Chennai is a city located in Southern India on the west coast facing the Indiana Ocean. They have been experiencing the greatest rainfall in 100 years and have suffered awful and damaging flooding as a result. Countless residents have been forced out of their homes and resources have become scarce. This donation is not the first time that Qnet has aided with the flood. In fact very recently, Qnet partnered with Lions Dist. 317 F Service Foundation to bring 200 families relief kits filled with household essentials such as cooking ware, sheets and more. 

Qnet’s donations and outreach efforts are often in association with other organizations. This is to ensure the highest quality care and most effective help. Qnet’s efforts are completed through their outreach program which is known as QNET- WE CARE. QNET- WE CARE is part of their CSR initiative. CSR stands for Corporate Social Responsibility and refers to the role and responsibility corporations have in taking care of the social needs. This is exactly what QNET- WE CARE has been accomplishing through their efforts. They protect the rights and well being of those people who are less fortunate and in difficult situations. As mentioned before, it is always amazing to see a company with such large success to give back to people in need. 

As Asia’s most successful and leading direct selling company, Qnet has certainly established themselves in the world of e-commerce. They work with customers from over 100 different countries and offer products to enhance lives. Qnet was established in Hong Kong in 1998 and has since expanded its efforts to a global platform. They are currently a member of the Direct Selling Association of Singapore, Indonesia, Philippines and Malaysia. To promote their brand, they are also involved in sports sponsorship. Their employees are encouraged to give back within their communities as well, which in turn makes them happy in their roles (Glassdoor)

Skout and How Friends can Help With Dieting

Skout has conducted a survey which has shown that according to the result, people believe that friends can be more helpful than anything else. One of the areas that friends are very helpful is when it comes to dieting. While there are a lot of articles and gadgets that talk about the latest dieting gimmick that is designed to help people melt off the pounds within a month or so, people realize that it is encouragement from close friends and family members that help them lose the unwanted pounds. For one thing, when one knows that others care about him, he’ll have more motivation to pursue his goals.

Skout itself is very innovative about its social network. The company encourages others to meet up. While other social networks do allow for friends, they are also used for marketing. This often puts a limit on how close people can get to each other. Skout moves the limits. Skout also looks for ways that it could improve its services. One very crucial trait of Skout is that it cares about its customers. It cares what they think and is really interested in helping them achieve their goals in relationships.

One thing that Skout does that is unique is that it directs users to a grid that shows pictures of other users. The grid often changes as people go on and offline. For the smartphone or mobile devices, the user can just tap the image in order to open the profile. The user could then message the person and a conversation may ensue. If they connect, then that could be the start of a friendship that is life giving. When it comes to activities on the site, they do cost points. However, it is worth it because there are various ways to gain points.

Skout’s system is powerful in that it could help people form friendships that are positive. All one has to do is to talk about his interests and goals and then he will be connected with people that have similar goals. The main thing that people need are friends that will help them get to the best of themselves. People will feel good about themselves with friends. This s because they are with friends that allow them to be who they are and change what they want without trying to change each other. Skout has proven to be one of the most revolutionary sites for relationships.